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Lufthansa Group unveils raft of quality and innovation actions

07/10/2014 | By Lufthansa
Tags : Lufthansa


Deutsche Lufthansa AG has set itself the objective of regaining its role as the benchmark of the aviation sector and, with it, the first choice for customers, employees, investors and partners.

The company has now unveiled an extensive range of actions to this end which will enable it to derive greater benefit from the continued growth of the global air transport market. These include new platforms and products for both intercontinental and European air services, an intensified partnership with Air China, an even stronger focus on quality and innovation and a groupwide drive to create more efficient structures and processes.

“The global market for air transport continues to grow,” says Carsten Spohr, Chairman of the Executive Board & CEO of Deutsche Lufthansa AG. “But in the dynamic and highly price-sensitive market segments, our current platforms only enable us to exploit the growth potential to a limited extent, in view of their sometimes over-rigid cost structures. That’s why we are now seeking to tap new growth areas, by creatively and innovatively refining our products and services in both the airline sector and – especially – related markets. By 2020 we aim to have raised our revenues from our new businesses, our new platforms and our service companies from the present 30% to 40% of our total revenue flow.”

“We don’t want to be driven by change in the aviation sector: we want to be among the drivers of it,” Spohr continues. “But doing so demands bold steps forward: our market is no place for half-measures. The Lufthansa Group has often set our industry’s standards in the past. And I see no reason why we shouldn’t do so in the future. After all, we have the best of foundations for achieving this: we are a widely diversified aviation group with strong brands; we have a very loyal customer base; and we can count on highly qualified employees who are the envy of our competitors.”

“Our current SCORE program has also equipped us with an ability to change,” Spohr points out. “And we now aim to use this to forge our corporate future.” The work here has involved defining seven ‘action areas’ – not only in the marketplace but also in terms of its internal structures and processes – which should enable the Group to make fuller and more fruitful use of its combined strengths and resources. Priority is also being given within these action areas to the Group’s new growth concepts and to the key issues of innovation and quality, though improving its competitive credentials also remains high on the agenda.

“The fundamental SCORE notion of continuously reducing our unit costs must remain equally valid when the program ends as scheduled in 2015,” Carsten Spohr emphasizes. “And to that end, we will be making this a permanent groupwide concern. We must constantly generate new ideas to improve our profitability, sharpen our competitive edge and keep us the first choice for our customers.”

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